ABOUT REVENUE DISCOVERY GROUP
Find the Revenue Your Business Is Already Missing.
Find the gaps. Prioritize what matters. Build the path forward.
Revenue Discovery Group helps established service businesses uncover missed revenue inside the systems they already have, from sales and follow-up to operations, customer retention, website conversion, and AI-enabled workflows.
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Our Revenue Discovery process identifies the highest-priority opportunities, uncovers what may be causing them, and turns those findings into a clear, practical path forward.
Why RDG Exists
Businesses rarely lose revenue in just one place. Opportunities can disappear through inconsistent follow-up, operational friction, underused customer relationships, weak conversion paths, or systems that have not kept pace with growth.
Discovery Before Assumptions
Multiple Revenue Lenses
We begin by understanding the business and identifying where the highest-value opportunities may exist before recommending what should happen next.
We look across sales, operations, customer experience, retention, website conversion, and AI and automation to understand how the pieces affect one another.
Priorities, Not Information Overload
A Path Beyond the Audit
The goal is not to hand you a giant report. We identify the most important opportunities and create a clear order of action.
Once the opportunity is understood, you can implement internally or work with RDG to build the systems, workflows, and improvements needed to move forward.
THE STORY BEHIND RDG
Why Revenue Discovery Group Was Built
Revenue Discovery Group grew out of years spent working inside sales organizations, managing customer relationships, building pipelines, and seeing the same pattern repeat across industries: companies often focus on finding the next lead while valuable opportunities are already slipping through the systems they have.
RDG was built to help business owners step outside the day-to-day, identify those gaps, understand what may be causing them, and create a clearer path for turning existing opportunity into measurable growth.
The goal is simple: find what is being missed, determine what matters most, and build the right path forward.
Dustin Guyon
Founder | Revenue Discovery Advisor
Some of Dustin’s earliest memories are of watching his father build businesses, develop ideas, solve problems, and create opportunities from the ground up. That early exposure shaped a career centered on sales, business development, leadership, entrepreneurship, and understanding what turns opportunity into revenue.
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Dustin began his professional career in financial services before making a major transition into residential solar. He entered the industry generating opportunities door to door, quickly advanced into a closing role, and later moved into sales leadership. Working through each stage gave him firsthand experience across the entire revenue journey, from creating the initial opportunity and earning customer trust to leading teams, managing complex projects, and developing long-term business relationships.
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After becoming a father, Dustin stepped away from sales leadership to build his own solar business and become an entrepreneur in his own right. He created the brand, website, landing pages, sales materials, lead funnels, referral channels, and multiple sources feeding his sales pipeline rather than relying on a single source of opportunity. That approach ultimately resulted in approximately 80% of his closed business being self-generated and helped him surpass 100 completed solar installations in a single year.
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Some of his most valuable opportunities also came from simply recognizing potential and following through. A conversation at a barbecue ultimately opened the door to a major solar relationship connected to a real-estate portfolio of more than 1,200 homes across five states. What began as a conversation grew through consistent follow-up, relationship development, and the ability to turn an opportunity into an executable business relationship.
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Those experiences reinforced a principle that now sits at the heart of Revenue Discovery Group: opportunity does not become revenue simply because it exists. It has to be recognized, developed, supported by the right systems, and followed through.
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Today, Dustin is building RDG around a structured Revenue Discovery methodology designed to help business owners step outside the day-to-day, identify what may be getting missed, determine which opportunities deserve attention first, and build a clear, practical path forward.
80% Self-Generated Business
Built multiple lead channels, referral systems, marketing assets, and customer-acquisition pathways rather than relying on a single source.
100+ Installations in a Single Year
Reached a companywide production milestone achieved by only about 10 producers that year.
Built Businesses From the Ground Up
Experience turning ideas into brands, websites, funnels, sales systems, customer-acquisition strategies, products, and operating infrastructure.
Why RDG works
One Business. Six Revenue Lenses. Clearer Priorities.
Revenue problems rarely exist in isolation. A stalled opportunity may look like a sales problem, while the underlying cause could be an operational handoff, customer experience gap, weak conversion path, missed retention opportunity, or a process that technology could improve.
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RDG looks across the business to understand how those pieces connect, identify where meaningful opportunities may be getting lost, and determine what deserves attention first.
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Sales & Follow-Up
Lead response, pipeline management, proposals, closing, follow-up, and reactivation.
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Operational Execution
Workflows, ownership, handoffs, bottlenecks, accountability, and the systems that keep work moving.
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03
Customer Experience
Communication, service delivery, friction points, and the overall customer journey.
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Website Conversion & Lead Capture
Messaging, calls to action, lead capture, booking paths, and inquiry follow-through.
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Retention & Referral
Repeat business, customer reactivation, reviews, referrals, and account expansion.
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AI & Automation
Opportunities to reduce repetitive work, improve workflows, and use technology more effectively.
The goal isn't to fix everything. It's to find what matters most.
Revenue Discovery organizes the findings into clear priorities so business owners can understand where the strongest opportunities exist, what may be causing the gaps, and what should happen next.
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Discover  →
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Prioritize →
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Roadmap →
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Implement →
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MeasureÂ
BUILT FOR ESTABLISHED SERVICE BUSINESSES
Different Industries. Similar Revenue Challenges.
The details vary by industry, but many established service businesses face the same underlying challenges: opportunities fall through the cracks, follow-up becomes inconsistent, processes break down as the company grows, and valuable customer relationships go underused. Â
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RDG applies the same Revenue Discovery methodology while adapting the analysis to the realities of each business.
Don’t see your industry? Start with a conversation. Revenue challenges often cross industry lines.